Is alcohol too cheap?

It was reported this week that alcohol is being sold at ‘pocket money prices’. A study from the Alcohol Health Alliance concluded that little has changed in recent years when it comes to people being able to buy very cheap booze from supermarkets and off-licences.

The team found that high-strength white cider, which they say is mostly drunk by dependent and underage drinkers, is being sold for as little as 16p per unit of alcohol.

They found a wide range of cheap alcohol being sold in major supermarkets – including Asda, Tesco and Sainsbury’s.

Their report said: “Both Asda and Tesco were found to be selling perry at 19p per unit, while Morrisons were selling cider at 20p per unit and Sainsbury’s stocked perry at 22p per unit.

The team found that high-strength white cider, which they say is mostly drunk by dependent and underage drinkers, is being sold for as little as 16p per unit of alcohol.

The report said that for the cost of a standard off-peak cinema ticket (£8.24), people could buy 7.5 litres of the cheapest white cider – the equivalent of 53 shots of vodka.

“The minimum hourly wage for those aged under 18 is £3.87,” the study went on. “After just an hour’s work, you would still have 38p change after buying a three-litre bottle of Frosty Jack’s containing 22.5 units of alcohol.

Are these prices clearly enticing underage drinkers to hit the booze & would higher prices help prevent underage drinking?

What are your thoughts?

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